Triple super

Partner event for Aral AG: A convincing mix of show, training
and experience.

Tasks and targets

The Aral AG/BP AG intends to expand its market position in the convenience goods field, and, in particular, to strengthen its own brand, PetitBistro. To this end, we organise a product launch ("SuperSnacks").

The aim was to use a partner event to encourage the 2,400 service station proprietors to implement a concerted uniform launch.