five years at this location

DaimlerChrysler: Anniversary event at their Potsdamer Platz location
staged to involve the entire suburb.

Tasks and targets

Long-term establishment of the location as a central point of attraction for visitors and the public in Berlin, after a series of campaigns and events. Aspects to be fulfilled:

• contact with a large public audience in keeping with the corporate image
• increase in the attractiveness of the location
• to communicate a feeling that this is a permanent event venue and time in Berlin
• permanent installation for up to approx. 6 weeks