taking the lead

AUDI AG:
International dealer meeting including launch of the new Audi A5

Tasks and targets

To develop an event concept with these aims:

• To showcase the new Audi A5 and present the new design and fun aspects of driving the car to the dealers invited from all over the world
• To allow the Audi brand to be experienced by the target group in an empathetic manner and in luxurious surroundings with a view to leaving a highly positive sustainable impression.