metal on the move

Klöckner & Co AG: This company, one of the world's leading materials distribution enterprises, celebrated its one-hundredth anniversary in 2006.

Tasks and targets

To develop an event concept with these aims:

• to complement the anniversary year,
• to form a thematic link between the launch event, the 14 regional events and the central ceremonial event and gala evening,
• to ensure an innovative overall event to which the participants could easily relate.